User Experience vs. Conversions

Every day I go into work wondering how our conversions are doing for our companies. I check analytics. I look at goals and user behavior. Bounce Rate. Time on Page. and on and on and on I go.

Then I stop and ask myself. Why do only 10% of our customers purchase from our sites? Why not 100%? Even 50% would be nice. Are 90% of the audiences we bring to the sites not interested? Are they not ready to purchase yet? Is the site broken and making them leave?

The same handful of questions go through my head every day and I think that I should be doing something about it. Instead, I ignore these recurring questions and proceed to fix what needs to be fixed and creating awesome ad campaigns to bring more traffic. My solution is always, “Well if 10% is the best we can do, bring more traffic so the number of users increases, which makes my 10% higher.

But why not increase my 10% to 20% until we get to 50%?

Go to Medium to check out the rest of the article.

Thanks and Happy Reading!

What Drives You - The Kirk Concept

What Drives You?

I have always been told that infamous quote that if you find what you love doing you will never have to work a day in your life! As a graphic designer, I am definitely doing what I love and it is absolutely accurate saying I have not worked a day in my life. One thing I think this quote leaves out, is finding out what drives you!

When I first entered college, as an eager and motivated freshman, I had the opportunity to be a paid intern at a local architecture firm. Man, that was a big deal! If someone were to ask me then what my goal was to do I would have quickly responded with being an “architect”! Following this internship, I started college and took my first architecture class. It was the most amazing and interesting class that I have ever taken and enjoyed the least because I realized architecture, was someone else’s dream. I enjoyed the thought of being an architect. I was driven by the thought of what architects could accomplish, not by what I truly had a passion for. At this point, I was forced to find that passion… but how?

Here are 5 things to help you determine what drives you.

1. Find something you do every single day, that you don’t think about.

There are a bunch of things that we all do every day that we don’t really set out to do, but do it out of pure love for that thing. Like kissing your spouse good morning/night, read the newspaper for current events (or open the CNN app on your phone), or simply redesign a new Taco Tuesday event logo for your favorite taco shop. There are a number of things like this that we do, it is just a matter of recognizing it when we do these things.

2. Do the “Get Out of Bed” Test

Picture it is Saturday morning and there is nothing planned on your schedule for the next two days. No work, appointments, errands, chores, etc., to be done. You decide to call in an Uber Eats for breakfast just so you don’t have to leave the house. Besides a shower and using the bathroom, what gets you out of bed and fired up to do and finish? That’s the thing the drives you. Anything that can get you physically moving on a day where moving is not necessary is something the drives you!

3. Work for FREE

What would be something you could do for Free, that someone would normally charge for, just to get another opportunity at doing this “hobby” or “craft” again. What about using your hands to build a chair or table for a friends new house? Or just develop a website in one night to take on the challenge because you want to pull an all-nighter and someone benefit from it. Money is always a motivator for a lot of people but it is never what moves people. The thing that moves them is what money can get them. If money were not in the equation, how would you spend your time?

4. Do you need motivation when things get tough?

If you are currently pursuing something and you feel like you hit a wall of some sort. Do you need something to drop out of the sky to motivate you? Or is the end goal enough? If the end goal is enough, you have found what drives you. But if there is nothing that can get you going, you are probably doing something that doesn’t move you. Everyone has a difficult time when pursuing a goal at some point, but when the passion is there, there should be nothing to put that fire out, IF THAT FIRE IS REAL.

5. Listen to your conscience!

I truly believe your conscience speaks louder than we think. When something is not right, your conscience definitely knows how to get your attention, you just make the decision of turning down the volume. If you go to work every day selling real estate and you see a little girl with her family and you are just drawn towards kids, your conscience usually speaks up and says, “It would be nice/fulfilling to work at a daycare”. Unfortunately, our brain immediately says, “That doesn’t make enough money”. That is when we have to really ask ourselves, what is the driving force behind what we do? Is it money, or helping people? You have to make a decision, but your conscience makes it pretty clear, you just have to listen.

Conclusion

I have given you these 5 points, not from books or articles that I have read, but from experience. I have asked myself thousands of times, what I should be doing. What am I doing when I get bored or have free time? What am I motivated by? What do I feel my purpose is? If it is clear, you’ll hear it. If it is not, you might have to pray and ask God for some direction. You have to be willing to listen and you can’t let money plug your ears. Allow Him to show you what your heart desires, and let Him have his way with it so it can be fulfilled daily!

Supporting Scripture

May He give you what your heart desires and fulfill your whole purpose.
-Psalms 20:4

Become a living sacrifice for God!

Be a living sacrifice for God

Prayer:

God, today I dedicate my mind to you. I want to think on things that are good, right, pure, and excellent. I want to take captive any thoughts that aren’t from you. I want to remember your past faithfulness when I am tempted to doubt.
Today, I dedicate my eyes to you. I want to see others the way you see them. I want to view my circumstances through the lens of hope and faith. I want to look at life as one who is confident that you are with me.

Today, I dedicate my ears to you. I want to hear your voice above all the others clamoring for my attention. I want to listen to you and to honor others by listening well to them.

Today, I dedicate my mouth to you. I want my words to be life-giving. I want to speak honestly and sincerely. I want to think before I speak. I want to let others have the last word.

Today, I dedicate my heart to you. I want my heart to be pure and undivided. I want to master my emotions, not serve them. I want my dreams and desires to please you.

Today, I dedicate my hands to you. I want to work hard at whatever I put my hands to. I want to touch others with love and goodwill. I want my hands to be open for whatever you want to give me and willing to release anything you want me to surrender.

Today, I dedicate my feet to you. I want to go wherever you send me. I want to walk toward the messes, not run from them. I want to stand firmly upon the truth and not stumble.

The most important relationship I have deserves my greatest expression of worship: a dedicated life!

– Elaine Scott, Browns Bridge Church

My thoughts

This is such a perfect prayer that truly represents how we should feel… this is the least we could do after Jesus died to save us…. Man, God is amazing… Dwell in His greatness

Set Your Goals and Stick to them - The Kirk Concept

3 Practical Ways To Stick To The Goals You set!

Goals are a very interesting concept to grasp and hold on to. For the most part, people set them at the beginning of the year and by February and March the goal is lost, or you are achieving or pursuing a lesser version of the original goal. Merriam-Webster defines a goal as;

“the object of a person’s ambition or effort; an aim or desired result.”

Find ways to Encourage someone - The Kirk Concept

Encourage 2017

So the campaign for this new year is Encourage. The definition of encourage is:

Give support, confidence, or hope (to someone).

1 Thessalonians 5:11
“Therefore encourage one another and build each other up, just as in fact you are doing.”

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